Count the work you can actually accept
Before choosing an ad budget, estimate how many additional jobs the team could serve in a typical week. Include the office time needed to reply, estimate and schedule. More inquiries do not help if nobody can take the next action.
Write down the unit economics
Use a scenario for clicks, inquiries, booked work and contribution margin. Ad spend is only one cost. Management fees, setup, travel, labor and materials affect whether the resulting work is worthwhile. Keep the assumptions editable and compare them with real results later.
Approve one complete campaign path
Review the advertisement, landing page, form confirmation and staff notification as one system. A campaign should have a named budget owner, a clear stopping condition and a way to verify that an inquiry reached the right person.
Turn the note into a next action.
Write down what is true today, who owns the next decision and what evidence would show the work is complete. Start small enough that the team can follow through.
Discuss this with Stardust Labs