Explore the value of an inquiry, the cost of a campaign and the time behind a content plan. Five free calculators with assumptions you can change.
This is a scenario for the value of missed conversations, not revenue recovered by any product. Some callers would not book, and some may contact you again.
Missed calls per week · Booking rate if reached · Average job revenue · Contribution margin
Open the calculatorUse your own observed conversion rate and an explicit scenario. A redesigned website does not guarantee the target rate or this financial result.
Website visits per month · Current inquiry rate · Scenario inquiry rate · Inquiry-to-job rate · Average job revenue · Contribution margin
Open the calculatorThe click shares are editable assumptions, not industry benchmarks or a claimed relationship to Maps position. This tool does not query Google or check a business profile.
Relevant monthly search impressions · Current assumed click share · Scenario click share · Click-to-inquiry rate · Inquiry-to-job rate · Average job revenue
Open the calculatorAdvertising results are uncertain. This model excludes management fees, setup and other overhead; use contribution as well as revenue when deciding whether the scenario makes sense.
Monthly ad budget · Cost per click · Click-to-inquiry rate · Inquiry-to-job rate · Average job revenue · Contribution margin
Open the calculatorTime value is not sales revenue and is not a measured SEO return. Count only derivatives that are useful, original and actually replace planned work.
Original articles per month · Monthly production budget · Useful derivatives per article · Hours saved per derivative · Value assigned to an hour
Open the calculatorTell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.
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