Check the source
Replace sample numbers with observed activity where you have it. Keep estimates clearly marked.
Tools / Stardust Labs
Put a value on the calls you miss.
Use your call volume, booking rate and average job value to explore what missed conversations could mean for your business.
THE FORMULA, IN PLAIN SIGHT
How this is calculated
Weekly missed calls × 52 ÷ 12 × booking rate × average job revenue. Contribution = revenue × margin.
This is a scenario for the value of missed conversations, not revenue recovered by any product. Some callers would not book, and some may contact you again.
WHAT TO DO WITH THE ANSWER
Use a scenario to sharpen the conversation.
Stress-test the plan
Try a lower close rate or a higher cost. A worthwhile plan should acknowledge the range of possible outcomes.
Include the whole cost
Factor in staff time, fulfillment, software, advertising, fees and an agreed service scope.
LET’S TALK ABOUT YOUR BUSINESS
Ready to talk through the assumptions?
Tell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.
Talk about your websiteTake the assessment