Check the source
Replace sample numbers with observed activity where you have it. Keep estimates clearly marked.
Tools / Stardust Labs
What could a more useful website change?
Compare today’s inquiry rate with a scenario you choose, including the cost of your website and monthly service.
THE FORMULA, IN PLAIN SIGHT
How this is calculated
Extra visits converted × close rate × job value × 12. First-year contribution after service = extra revenue × margin − (monthly retainer × 12 + build).
Use your own observed conversion rate and an explicit scenario. A redesigned website does not guarantee the target rate or this financial result.
WHAT TO DO WITH THE ANSWER
Use a scenario to sharpen the conversation.
Stress-test the plan
Try a lower close rate or a higher cost. A worthwhile plan should acknowledge the range of possible outcomes.
Include the whole cost
Factor in staff time, fulfillment, software, advertising, fees and an agreed service scope.
LET’S TALK ABOUT YOUR BUSINESS
Ready to talk through the assumptions?
Tell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.
Talk about your websiteTake the assessment