Tools / Stardust Labs

Make the ad budget add up.

See how budget, click costs and booked work fit together before deciding what you are comfortable spending.

THE FORMULA, IN PLAIN SIGHT

How this is calculated

Clicks = budget ÷ cost per click. Jobs = clicks × inquiry rate × close rate. Acquisition cost = budget ÷ jobs.

Advertising results are uncertain. This model excludes management fees, setup and other overhead; use contribution as well as revenue when deciding whether the scenario makes sense.

WHAT TO DO WITH THE ANSWER

Use a scenario to sharpen the conversation.

Check the source

Replace sample numbers with observed activity where you have it. Keep estimates clearly marked.

Stress-test the plan

Try a lower close rate or a higher cost. A worthwhile plan should acknowledge the range of possible outcomes.

Include the whole cost

Factor in staff time, fulfillment, software, advertising, fees and an agreed service scope.

LET’S TALK ABOUT YOUR BUSINESS

Ready to talk through the assumptions?

Tell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.

Talk about your website Take the assessment