Check the source
Replace sample numbers with observed activity where you have it. Keep estimates clearly marked.
Tools / Stardust Labs
Make room for content that is useful.
Plan the articles, smaller pieces and staff time behind a manageable content schedule. Compare the workload with your production budget.
THE FORMULA, IN PLAIN SIGHT
How this is calculated
Derivatives = original articles × reuse count. Time value = derivatives × hours saved × hourly value. Net assigned value = time value − production budget.
Time value is not sales revenue and is not a measured SEO return. Count only derivatives that are useful, original and actually replace planned work.
WHAT TO DO WITH THE ANSWER
Use a scenario to sharpen the conversation.
Stress-test the plan
Try a lower close rate or a higher cost. A worthwhile plan should acknowledge the range of possible outcomes.
Include the whole cost
Factor in staff time, fulfillment, software, advertising, fees and an agreed service scope.
LET’S TALK ABOUT YOUR BUSINESS
Ready to talk through the assumptions?
Tell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.
Talk about your websiteTake the assessment