YOUR BUSINESS ONLINE. LOOKED AFTER BY PEOPLE.Plan a conversation ↗
Tools / Stardust Labs

See the potential in a local search.

Explore how different click and inquiry rates could affect your business. These are editable scenarios, not a ranking check or a forecast.

01 / YOUR ASSUMPTIONS

Make the scenario yours.

Start with the sample values, then use your own estimates. Results update as you type.

THE FORMULA, IN PLAIN SIGHT

How this is calculated

Search impressions × click share × inquiry rate × close rate × job value.

The click shares are editable assumptions, not industry benchmarks or a claimed relationship to Maps position. This tool does not query Google or check a business profile.

WHAT TO DO WITH THE ANSWER

Use a scenario to sharpen the conversation.

01

Check the source

Replace sample numbers with observed activity where you have it. Keep estimates clearly marked.

02

Stress-test the plan

Try a lower close rate or a higher cost. A worthwhile plan should acknowledge the range of possible outcomes.

03

Include the whole cost

Factor in staff time, fulfillment, software, advertising, fees and an agreed service scope.

LET’S TALK ABOUT YOUR BUSINESS

Ready to talk through the assumptions?

Tell us what you do, who you serve and what you want your website to do better. We’ll start with a scope that makes sense for you.

Talk about your websiteTake the assessment